:root {
--ink-950: #0c0c0c;
--ink-900: #121212;
--ink-800: #181818;
--ink-700: #222222;
--line: rgba(255, 255, 255, 0.08);
--line-strong: rgba(255, 255, 255, 0.16);
--white: #f5f3ef;
--gray: #aaa89f;
--gray-300: #cfccc4;
--gray-500: #8f8d86;
--gray-700: #5f5e59;
--signal: #e5483a;
--signal-2: #f0634f;
--signal-soft: rgba(229, 72, 58, 0.14);
--grad: linear-gradient(95deg, #e5483a 0%, #dc6553 38%, #b8ada3 100%);
--f-body: "Lato", system-ui, -apple-system, "Segoe UI", sans-serif;
--ease: cubic-bezier(0.22, 1, 0.36, 1);
--gutter: clamp(16px, 4vw, 48px);
--radius: 18px;
}
*,
*::before,
*::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; }
html.lenis, html.lenis body { height: auto; }
.lenis.lenis-smooth { scroll-behavior: auto !important; }
.lenis.lenis-stopped { overflow: hidden; }
body {
margin: 0;
background: var(--ink-900);
color: var(--white);
font-family: var(--f-body);
font-weight: 300;
font-size: 18px;
line-height: 1.55;
-webkit-font-smoothing: antialiased;
-moz-osx-font-smoothing: grayscale;
overflow-x: hidden;
}
body.is-loading { overflow: hidden; }
::selection { background: var(--signal); color: var(--white); }
img, svg, canvas, video { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
button { font: inherit; color: inherit; background: none; border: 0; cursor: pointer; }
h1, h2, h3, p, ol, ul, figure, blockquote { margin: 0; }
ol, ul { padding: 0; list-style: none; }
strong, b { font-weight: 700; color: var(--white); }
:focus-visible { outline: 2px solid var(--signal); outline-offset: 3px; border-radius: 6px; }
.container {
width: 100%;
max-width: 1320px;
margin: 0 auto;
padding: 0 var(--gutter);
}
section { position: relative; }
.eyebrow {
display: inline-flex;
align-items: center;
gap: 12px;
font-size: 12px;
font-weight: 700;
letter-spacing: 0.2em;
text-transform: uppercase;
color: var(--gray);
margin-bottom: 28px;
}
.eyebrow .idx {
display: inline-grid;
place-items: center;
min-width: 34px;
height: 24px;
padding: 0 8px;
border-radius: 6px;
background: var(--signal);
color: var(--white);
letter-spacing: 0.08em;
}
.eyebrow--center { display: flex; justify-content: center; text-align: center; }
.h2,
.cta__title {
font-weight: 900;
font-size: clamp(42px, 6.6vw, 104px);
line-height: 0.92;
letter-spacing: -0.015em;
text-transform: uppercase;
color: var(--gray);
}
.h2 em,
.cta__title em,
.hero__title em { font-style: normal; color: var(--signal); }
.h2__lead {
display: block;
margin-bottom: 0.18em;
font-weight: 300;
font-size: 0.42em;
line-height: 1.1;
letter-spacing: 0;
text-transform: none;
color: var(--white);
}
.section-head {
display: grid;
grid-template-columns: 1fr;
gap: 24px;
margin-bottom: clamp(48px, 7vw, 96px);
}
.section-head .eyebrow { margin-bottom: 0; }
.section-head__aside {
max-width: 460px;
padding-left: 20px;
border-left: 2px solid var(--signal);
color: var(--gray-300);
font-size: 19px;
}
@media (min-width: 960px) {
.section-head {
grid-template-columns: 1fr 460px;
align-items: end;
column-gap: 64px;
}
.section-head .eyebrow { grid-column: 1 / -1; }
}
.btn {
--h: 60px;
position: relative;
display: inline-flex;
align-items: center;
justify-content: center;
gap: 12px;
height: var(--h);
padding: 0 30px;
border-radius: 14px;
font-weight: 900;
font-size: 15px;
letter-spacing: 0.04em;
text-transform: uppercase;
white-space: nowrap;
overflow: hidden;
isolation: isolate;
transition: color 0.4s var(--ease), border-color 0.4s var(--ease), box-shadow 0.4s var(--ease);
}
.btn--sm { --h: 46px; padding: 0 20px; font-size: 13px; border-radius: 12px; }
.btn--grad {
color: var(--white);
background: var(--grad);
background-size: 180% 100%;
background-position: 0% 0;
box-shadow: 0 10px 40px -10px rgba(229, 72, 58, 0.55);
transition: background-position 0.7s var(--ease), box-shadow 0.4s var(--ease);
}
.btn--grad:hover { background-position: 100% 0; box-shadow: 0 16px 50px -10px rgba(229, 72, 58, 0.75); }
.btn--ghost { border: 1px solid var(--line-strong); color: var(--white); }
.btn--ghost:hover { border-color: var(--gray); }
.btn__arrow { display: inline-block; transition: transform 0.4s var(--ease); }
.btn:hover .btn__arrow { transform: translateX(4px); }
.link-u { position: relative; display: inline-block; width: fit-content; }
.link-u::after {
content: "";
position: absolute;
left: 0; right: 0; bottom: -2px;
height: 1px;
background: currentColor;
transform: scaleX(0);
transform-origin: right;
transition: transform 0.5s var(--ease);
}
.link-u:hover::after { transform: scaleX(1); transform-origin: left; }
.brand { display: inline-flex; align-items: center; gap: 12px; }
.brand__b { width: 26px; height: 31px; fill: var(--signal); flex-shrink: 0; transition: transform 0.6s var(--ease); }
.brand:hover .brand__b { transform: rotate(-8deg) scale(1.06); }
.brand__name { font-weight: 300; font-size: 15px; letter-spacing: 0.18em; text-transform: uppercase; color: var(--gray-300); }
.brand__name b { font-weight: 900; color: var(--white); }
.brand--lg .brand__b { width: 48px; height: 58px; }
.brand--lg .brand__name { font-size: 20px; }
.loader {
position: fixed;
inset: 0;
z-index: 1000;
display: grid;
place-items: center;
background: var(--ink-900);
}
.loader__center { display: flex; flex-direction: column; align-items: center; gap: 22px; }
.loader__logo { width: 84px; height: 101px; fill: var(--signal); }
.loader__count { font-size: 13px; font-weight: 700; letter-spacing: 0.2em; color: var(--gray-500); }
.loader__count b { color: var(--white); font-weight: 900; }
.loader__bar { position: absolute; left: 0; right: 0; bottom: 0; height: 3px; background: var(--line); overflow: hidden; }
.loader__bar span { display: block; height: 100%; background: var(--grad); transform: scaleX(0); transform-origin: left; }
.cursor { display: none; }
@media (hover: hover) and (pointer: fine) {
.has-cursor, .has-cursor * { cursor: none !important; }
.has-cursor input, .has-cursor textarea { cursor: text !important; }
.cursor { display: block; }
.cursor__dot,
.cursor__ring {
position: fixed;
top: 0; left: 0;
pointer-events: none;
z-index: 999;
border-radius: 50%;
will-change: transform;
}
.cursor__dot { width: 6px; height: 6px; margin: -3px 0 0 -3px; background: var(--signal); }
.cursor__ring {
width: 40px; height: 40px; margin: -20px 0 0 -20px;
border: 1px solid rgba(245, 243, 239, 0.35);
transition: width 0.35s var(--ease), height 0.35s var(--ease), margin 0.35s var(--ease),
background-color 0.35s var(--ease), border-color 0.35s var(--ease);
}
.cursor.is-hover .cursor__ring {
width: 72px; height: 72px; margin: -36px 0 0 -36px;
background: var(--signal-soft);
border-color: var(--signal);
}
.cursor.is-hidden .cursor__dot,
.cursor.is-hidden .cursor__ring { opacity: 0; }
}
.grain {
position: fixed;
inset: -50%;
z-index: 998;
pointer-events: none;
opacity: 0.07;
background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 256 256' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
animation: grain 8s steps(10) infinite;
}
@keyframes grain {
0%, 100% { transform: translate(0, 0); }
10% { transform: translate(-5%, -10%); }
30% { transform: translate(3%, -15%); }
50% { transform: translate(12%, 9%); }
70% { transform: translate(9%, 4%); }
90% { transform: translate(-1%, 7%); }
}
.swoosh {
position: absolute;
width: min(1100px, 120vw);
height: min(1100px, 120vw);
color: rgba(255, 255, 255, 0.025);
pointer-events: none;
z-index: 0;
}
.swoosh--dor { right: -30%; top: -10%; }
.swoosh--cta { left: -35%; top: -20%; transform: scaleX(-1); }
.nav {
position: fixed;
top: 0; left: 0; right: 0;
z-index: 100;
padding: 18px 0;
transition: transform 0.6s var(--ease), background-color 0.4s, border-color 0.4s;
border-bottom: 1px solid transparent;
}
.nav.is-scrolled {
background: rgba(18, 18, 18, 0.72);
-webkit-backdrop-filter: blur(16px) saturate(140%);
backdrop-filter: blur(16px) saturate(140%);
border-color: var(--line);
}
.nav.is-hidden { transform: translateY(-110%); }
.nav__row { display: flex; align-items: center; justify-content: space-between; gap: 24px; }
.nav__links { display: none; gap: 32px; font-size: 14px; font-weight: 400; color: var(--gray-300); }
.nav__links a { position: relative; transition: color 0.3s; }
.nav__links a:hover { color: var(--white); }
.nav__links a::after {
content: "";
position: absolute;
left: 50%; bottom: -8px;
width: 4px; height: 4px;
border-radius: 50%;
background: var(--signal);
transform: translateX(-50%) scale(0);
transition: transform 0.3s var(--ease);
}
.nav__links a:hover::after { transform: translateX(-50%) scale(1); }
.nav__cta { display: none; }
.nav__burger {
width: 44px; height: 44px;
display: grid;
place-content: center;
gap: 6px;
border: 1px solid var(--line-strong);
border-radius: 12px;
z-index: 102;
}
.nav__burger span { display: block; width: 18px; height: 1.5px; background: var(--white); transition: transform 0.4s var(--ease); }
.menu-open .nav__burger span:first-child { transform: translateY(3.75px) rotate(45deg); }
.menu-open .nav__burger span:last-child { transform: translateY(-3.75px) rotate(-45deg); }
@media (min-width: 1024px) {
.nav__links { display: flex; }
.nav__cta { display: inline-flex; }
.nav__burger { display: none; }
}
.menu {
position: fixed;
inset: 0;
z-index: 99;
background: var(--ink-900);
display: flex;
align-items: flex-end;
padding: 120px var(--gutter) 48px;
clip-path: inset(0 0 100% 0);
transition: clip-path 0.8s var(--ease);
visibility: hidden;
}
.menu-open .menu { clip-path: inset(0 0 0 0); visibility: visible; }
.menu__links { display: flex; flex-direction: column; gap: 4px; width: 100%; }
.menu__links a {
font-weight: 900;
font-size: clamp(34px, 10vw, 60px);
text-transform: uppercase;
letter-spacing: -0.01em;
line-height: 1.1;
color: var(--gray);
opacity: 0;
transform: translateY(24px);
transition: opacity 0.6s var(--ease), transform 0.6s var(--ease), color 0.3s;
}
.menu__links a:hover { color: var(--white); }
.menu-open .menu__links a { opacity: 1; transform: none; }
.menu-open .menu__links a:nth-child(2) { transition-delay: 0.05s; }
.menu-open .menu__links a:nth-child(3) { transition-delay: 0.1s; }
.menu-open .menu__links a:nth-child(4) { transition-delay: 0.15s; }
.menu-open .menu__links a:nth-child(5) { transition-delay: 0.2s; }
.menu-open .menu__links a:nth-child(6) { transition-delay: 0.25s; }
.menu-open .menu__links a:nth-child(7) { transition-delay: 0.3s; }
.menu__cta { color: var(--signal) !important; font-size: clamp(20px, 6vw, 28px) !important; margin-top: 24px; }
.hero {
min-height: 100svh;
display: flex;
align-items: center;
padding: 140px 0 140px;
overflow: hidden;
}
.hero__media {
position: absolute;
inset: 0;
z-index: 0;
overflow: hidden;
background: var(--ink-950);
will-change: clip-path;
}
.hero__video {
width: 100%;
height: 100%;
object-fit: cover;
transform: scale(1.06);
opacity: 0;
transition: opacity 1.2s var(--ease);
}
.hero__video.is-playing { opacity: 1; }
.hero__shade {
position: absolute;
inset: 0;
background:
linear-gradient(90deg, rgba(12, 12, 12, 0.92) 0%, rgba(12, 12, 12, 0.72) 45%, rgba(12, 12, 12, 0.35) 100%),
linear-gradient(0deg, var(--ink-900) 0%, rgba(18, 18, 18, 0) 35%),
radial-gradient(ellipse at 0% 0%, rgba(229, 72, 58, 0.28), transparent 55%);
}
@media (max-width: 767px) {
.hero__shade {
background:
linear-gradient(0deg, var(--ink-900) 0%, rgba(12, 12, 12, 0.75) 45%, rgba(12, 12, 12, 0.6) 100%),
radial-gradient(ellipse at 0% 0%, rgba(229, 72, 58, 0.3), transparent 60%);
}
}
.hero__glow {
position: absolute;
top: 0; left: 0;
width: 760px; height: 760px;
border-radius: 50%;
background: radial-gradient(circle, rgba(229, 72, 58, 0.18) 0%, rgba(229, 72, 58, 0) 60%);
pointer-events: none;
z-index: 1;
mix-blend-mode: screen;
will-change: transform;
}
.hero__content { position: relative; z-index: 2; }
.pill {
display: inline-flex;
align-items: center;
gap: 10px;
padding: 8px 16px;
border: 1px solid var(--line-strong);
border-radius: 10px;
background: rgba(18, 18, 18, 0.5);
-webkit-backdrop-filter: blur(8px);
backdrop-filter: blur(8px);
font-size: 13px;
font-weight: 400;
letter-spacing: 0.04em;
color: var(--gray-300);
margin-bottom: 32px;
}
.pill__dot {
width: 8px; height: 8px;
border-radius: 50%;
background: var(--signal);
animation: ping 2s infinite;
}
@keyframes ping {
0% { box-shadow: 0 0 0 0 rgba(229, 72, 58, 0.6); }
80%, 100% { box-shadow: 0 0 0 10px rgba(229, 72, 58, 0); }
}
.hero__title {
font-size: clamp(44px, 8.4vw, 136px);
line-height: 0.95;
max-width: 11em;
perspective: 800px;
}
.hero__title .line { display: block; overflow: hidden; padding-bottom: 0.05em; }
.hero__title .split { display: inline-block; }
.hero__title .light { font-weight: 300; letter-spacing: -0.02em; color: var(--white); font-size: 0.62em; }
.hero__title .light b { font-weight: 900; color: var(--signal); }
.hero__title .caps { font-weight: 900; text-transform: uppercase; letter-spacing: -0.02em; color: var(--gray); }
.word { display: inline-block; white-space: nowrap; transform-origin: bottom center; will-change: transform; }
.hero__sub {
max-width: 580px;
margin-top: 32px;
font-size: clamp(17px, 1.6vw, 21px);
color: var(--gray-300);
}
.hero__ctas { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 40px; }
.hero__badge {
position: absolute;
right: var(--gutter);
bottom: 110px;
width: 136px; height: 136px;
z-index: 2;
display: none;
}
.hero__badge-ring { width: 100%; height: 100%; animation: spin 22s linear infinite; }
.hero__badge text {
font-size: 8.4px;
font-weight: 700;
letter-spacing: 0.16em;
text-transform: uppercase;
fill: var(--gray-300);
}
.hero__badge-core {
position: absolute;
inset: 0;
margin: auto;
width: 58px; height: 58px;
display: grid;
place-items: center;
border-radius: 50%;
background: #141414;
box-shadow: 0 0 0 3px rgba(207, 204, 196, 0.35);
}
.hero__badge-core svg { width: 24px; height: 29px; fill: var(--signal); }
@keyframes spin { to { transform: rotate(360deg); } }
.hero__stat {
position: absolute;
left: var(--gutter);
bottom: 40px;
z-index: 2;
display: none;
align-items: center;
gap: 14px;
}
.hero__stat-num { font-weight: 900; font-size: 40px; letter-spacing: -0.02em; line-height: 1; color: var(--gray); }
.hero__stat-label { font-size: 13px; line-height: 1.3; color: var(--gray-300); }
.hero__scroll {
position: absolute;
bottom: 32px; left: 50%;
width: 26px; height: 42px;
margin-left: -13px;
border: 1px solid var(--line-strong);
border-radius: 99px;
z-index: 2;
}
.hero__scroll span {
position: absolute;
top: 8px; left: 50%;
width: 3px; height: 8px;
margin-left: -1.5px;
border-radius: 3px;
background: var(--signal);
animation: scrolldot 2s var(--ease) infinite;
}
@keyframes scrolldot {
0% { transform: translateY(0); opacity: 1; }
70% { transform: translateY(14px); opacity: 0; }
100% { transform: translateY(0); opacity: 0; }
}
@media (min-width: 1024px) {
.hero__badge { display: block; }
.hero__stat { display: flex; }
}
.clients { padding: 56px 0 44px; border-bottom: 1px solid var(--line); overflow: hidden; }
.clients .eyebrow { margin-bottom: 36px; }
.marquee {
display: flex;
overflow: hidden;
mask-image: linear-gradient(90deg, transparent, #000 10%, #000 90%, transparent);
-webkit-mask-image: linear-gradient(90deg, transparent, #000 10%, #000 90%, transparent);
}
.marquee + .marquee { margin-top: 18px; }
.marquee__track {
display: flex;
align-items: center;
flex-shrink: 0;
gap: 14px;
padding-right: 14px;
animation: marquee 60s linear infinite;
}
.marquee--logos .marquee__track { gap: clamp(24px, 4vw, 64px); padding-right: clamp(24px, 4vw, 64px); animation-duration: 45s; }
.marquee--logos img {
height: clamp(120px, 13vw, 190px);
width: auto;
opacity: 0.8;
filter: grayscale(1);
transition: opacity 0.4s, transform 0.4s var(--ease);
}
.marquee--logos img:hover { opacity: 1; transform: scale(1.06); }
.marquee--reverse .marquee__track { animation-direction: reverse; animation-duration: 70s; }
.marquee:hover .marquee__track { animation-play-state: paused; }
.marquee__item {
flex-shrink: 0;
padding: 12px 22px;
border: 1px solid var(--line);
border-radius: 10px;
font-weight: 700;
font-size: 14px;
letter-spacing: 0.1em;
text-transform: uppercase;
color: var(--gray-500);
transition: color 0.3s, border-color 0.3s, background-color 0.3s;
}
.marquee__item:hover { color: var(--white); border-color: var(--signal); background: var(--signal-soft); }
@keyframes marquee { to { transform: translateX(-100%); } }
.dor { padding: clamp(110px, 14vw, 200px) 0 clamp(90px, 10vw, 140px); overflow: hidden; }
.dor__grid { position: relative; z-index: 1; display: grid; gap: 48px; align-items: center; }
@media (min-width: 1024px) { .dor__grid { grid-template-columns: 1.25fr 1fr; gap: 64px; } }
.dor__text {
font-weight: 300;
font-size: clamp(30px, 4.2vw, 60px);
line-height: 1.12;
letter-spacing: -0.02em;
}
.dor__text .w { opacity: 0.15; }
.dor__kicker {
margin-top: 32px;
font-weight: 900;
font-size: clamp(26px, 3.2vw, 44px);
line-height: 1;
text-transform: uppercase;
color: var(--gray);
}
.dor__kicker em { font-style: normal; color: var(--signal); }
.dor__viz {
position: relative;
aspect-ratio: 4 / 5;
max-height: 620px;
border: 1px solid var(--line);
border-radius: 24px;
background:
radial-gradient(ellipse at 50% 100%, rgba(229, 72, 58, 0.16), transparent 60%),
linear-gradient(180deg, var(--ink-800), var(--ink-950));
overflow: hidden;
}
.funnel-canvas { position: absolute; inset: 0; width: 100%; height: 100%; }
.dor__viz figcaption {
position: absolute;
left: 16px; right: 16px; bottom: 14px;
display: flex;
flex-wrap: wrap;
gap: 8px 16px;
font-size: 12px;
font-weight: 400;
color: var(--gray-300);
}
.dor__viz figcaption span { display: inline-flex; align-items: center; gap: 6px; }
.dot { width: 8px; height: 8px; border-radius: 50%; display: inline-block; }
.dot--w { background: var(--white); }
.dot--g { background: var(--gray-700); }
.dot--r { background: var(--signal); box-shadow: 0 0 10px var(--signal); }
.dor__foot {
position: relative;
z-index: 1;
display: grid;
gap: 24px;
margin-top: clamp(56px, 7vw, 96px);
padding-top: 32px;
border-top: 1px solid var(--line);
color: var(--gray-300);
font-size: 19px;
}
.dor__warn { color: var(--white); font-weight: 400; }
.dor__warn::before { content: "→ "; color: var(--signal); font-weight: 900; }
@media (min-width: 900px) { .dor__foot { grid-template-columns: 1fr 1fr; gap: 64px; } }
.perdas { padding: clamp(80px, 10vw, 140px) 0; }
.perdas__grid {
display: grid;
grid-template-columns: 1fr;
border-top: 1px solid var(--line);
border-left: 1px solid var(--line);
}
@media (min-width: 700px) { .perdas__grid { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 1100px) { .perdas__grid { grid-template-columns: repeat(3, 1fr); } }
.loss {
position: relative;
display: flex;
flex-direction: column;
gap: 18px;
min-height: 190px;
padding: 28px 28px 26px;
border-right: 1px solid var(--line);
border-bottom: 1px solid var(--line);
overflow: hidden;
isolation: isolate;
}
.loss::before {
content: "";
position: absolute;
inset: 0;
z-index: -1;
background: radial-gradient(420px circle at var(--mx, 50%) var(--my, 50%), rgba(229, 72, 58, 0.14), transparent 60%);
opacity: 0;
transition: opacity 0.4s;
}
.loss:hover::before { opacity: 1; }
.loss__n { font-weight: 900; font-size: 14px; letter-spacing: 0.1em; color: var(--signal); }
.loss__pain { font-weight: 900; font-size: clamp(22px, 2vw, 27px); line-height: 1.12; letter-spacing: -0.01em; text-transform: uppercase; color: var(--gray); transition: color 0.4s; }
.loss:hover .loss__pain { color: var(--white); }
.loss__fix { margin-top: auto; font-weight: 400; color: var(--gray-300); }
.loss__fix::before { content: "→ "; color: var(--signal); font-weight: 900; }
@media (hover: hover) and (min-width: 700px) {
.loss__fix { transition: color 0.4s; }
.loss:hover .loss__fix { color: var(--white); }
}
.funil { background: var(--ink-950); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.funil__pin { padding: clamp(96px, 10vw, 140px) 0; }
.funil__layout { display: grid; gap: 56px; }
.funil__left .h2 { font-size: clamp(42px, 5.6vw, 88px); }
.funil__lead { margin-top: 32px; max-width: 460px; color: var(--gray-300); font-size: 18px; }
.funil__progress { display: none; margin-top: 48px; width: 100%; max-width: 460px; height: 3px; border-radius: 3px; background: var(--line); overflow: hidden; }
.funil__progress span { display: block; height: 100%; background: var(--grad); transform: scaleX(0); transform-origin: left; }
.stages { display: flex; flex-direction: column; gap: 10px; }
.stage {
--w: 100%;
position: relative;
display: flex;
gap: 20px;
align-items: flex-start;
width: var(--w);
margin: 0 auto;
padding: 20px 24px;
border: 1px solid var(--line);
border-radius: 14px;
background: var(--ink-800);
transition: border-color 0.5s var(--ease), background-color 0.5s var(--ease), opacity 0.5s var(--ease);
}
.stage__n { font-weight: 900; font-size: 13px; color: var(--gray-700); padding-top: 5px; transition: color 0.4s; }
.stage h3 { font-weight: 900; font-size: 20px; letter-spacing: 0.02em; text-transform: uppercase; line-height: 1.2; color: var(--gray); transition: color 0.4s; }
.stage p { color: var(--gray-300); font-size: 15px; margin-top: 4px; }
@media (min-width: 1024px) {
.funil__pin { height: 100vh; display: flex; align-items: center; padding: 80px 0; }
.funil__layout { grid-template-columns: 1fr 1fr; align-items: center; gap: 80px; }
.funil__progress { display: block; }
.stage { opacity: 0.4; }
.stage p { max-height: 0; opacity: 0; overflow: hidden; margin-top: 0; transition: max-height 0.5s var(--ease), opacity 0.5s var(--ease), margin 0.5s var(--ease); }
.stage.is-active, .stage.is-done { opacity: 1; }
.stage.is-active { border-color: var(--signal); background: linear-gradient(180deg, rgba(229, 72, 58, 0.16), rgba(229, 72, 58, 0.03)); }
.stage.is-active h3 { color: var(--white); }
.stage.is-active p { max-height: 60px; opacity: 1; margin-top: 4px; }
.stage.is-active .stage__n, .stage.is-done .stage__n { color: var(--signal); }
.stage:nth-child(1) { --w: 100%; }
.stage:nth-child(2) { --w: 93%; }
.stage:nth-child(3) { --w: 86%; }
.stage:nth-child(4) { --w: 79%; }
.stage:nth-child(5) { --w: 72%; }
.stage:nth-child(6) { --w: 65%; }
}
.recovery {
display: flex;
gap: 16px;
align-items: center;
margin-top: 24px;
padding: 18px 22px;
border: 1px dashed rgba(229, 72, 58, 0.45);
border-radius: 14px;
color: var(--gray-300);
font-size: 15px;
}
.recovery__arrow { width: 26px; flex-shrink: 0; }
.recovery__arrow path { stroke: var(--signal); stroke-width: 3; stroke-linecap: round; stroke-linejoin: round; }
.recovery__tag { display: block; font-weight: 900; font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: var(--signal); margin-bottom: 4px; }
.ia { padding: clamp(100px, 12vw, 180px) 0; }
.bento { display: grid; gap: 16px; grid-template-columns: 1fr; }
@media (min-width: 760px) {
.bento { grid-template-columns: repeat(2, 1fr); }
.card--chat { grid-row: span 2; }
.card--crm { grid-column: 1 / -1; }
}
@media (min-width: 1100px) {
.bento { grid-template-columns: repeat(3, 1fr); }
.card--chat { grid-column: 1; grid-row: 1 / span 2; }
.card--crm { grid-column: 2 / span 2; }
}
.card {
position: relative;
display: flex;
flex-direction: column;
gap: 22px;
padding: 26px;
border: 1px solid var(--line);
border-radius: var(--radius);
background: linear-gradient(180deg, var(--ink-800), var(--ink-900));
overflow: hidden;
isolation: isolate;
transition: border-color 0.4s;
}
.card::after {
content: "";
position: absolute;
inset: 0;
z-index: -1;
background: radial-gradient(500px circle at var(--mx, 50%) var(--my, 0%), rgba(229, 72, 58, 0.1), transparent 55%);
opacity: 0;
transition: opacity 0.4s;
}
.card:hover { border-color: var(--line-strong); }
.card:hover::after { opacity: 1; }
.card__head { display: flex; justify-content: space-between; align-items: center; gap: 12px; }
.card__tag { font-weight: 900; font-size: 11px; letter-spacing: 0.16em; text-transform: uppercase; color: var(--gray); }
.card__benefit { margin-top: auto; color: var(--gray-300); font-size: 15px; }
.live { display: inline-flex; align-items: center; gap: 6px; font-weight: 700; font-size: 11px; letter-spacing: 0.1em; text-transform: uppercase; color: var(--signal); }
.live i { width: 6px; height: 6px; border-radius: 50%; background: var(--signal); animation: pulse 1.4s infinite; }
@keyframes pulse { 50% { opacity: 0.3; } }
.chat { display: flex; flex-direction: column; gap: 10px; min-height: 320px; }
.chat__msg { max-width: 86%; padding: 12px 16px; border-radius: 16px; font-size: 15px; font-weight: 400; line-height: 1.4; }
.chat__msg--in { align-self: flex-start; background: var(--ink-700); border-bottom-left-radius: 4px; }
.chat__msg--out { align-self: flex-end; background: var(--signal); color: var(--white); border-bottom-right-radius: 4px; }
.chat__typing { align-self: flex-end; display: flex; gap: 4px; padding: 12px 16px; border-radius: 16px; background: var(--signal-soft); }
.chat__typing i { width: 6px; height: 6px; border-radius: 50%; background: var(--signal); animation: typing 1.2s infinite; }
.chat__typing i:nth-child(2) { animation-delay: 0.15s; }
.chat__typing i:nth-child(3) { animation-delay: 0.3s; }
@keyframes typing { 0%, 60%, 100% { transform: translateY(0); opacity: 0.4; } 30% { transform: translateY(-4px); opacity: 1; } }
.route { position: relative; display: grid; grid-template-columns: auto 1fr auto; align-items: center; min-height: 130px; }
.route__lead { padding: 10px 14px; border-radius: 10px; background: var(--signal); color: var(--white); font-weight: 900; font-size: 12px; letter-spacing: 0.06em; text-transform: uppercase; white-space: nowrap; }
.route__lines { width: 100%; height: 120px; }
.route__lines path { fill: none; stroke: var(--line-strong); stroke-width: 1.5; vector-effect: non-scaling-stroke; }
.route__lines path.is-hot { stroke: var(--signal); stroke-dasharray: 6 6; animation: dash 1s linear infinite; }
@keyframes dash { to { stroke-dashoffset: -12; } }
.route__agents { display: flex; flex-direction: column; justify-content: space-between; height: 120px; font-size: 12px; font-weight: 400; }
.route__agents span { padding: 6px 10px; border: 1px solid var(--line); border-radius: 8px; color: var(--gray-300); white-space: nowrap; }
.route__agents .is-hot { border-color: var(--signal); color: var(--white); background: var(--signal-soft); }
.follow { display: flex; flex-direction: column; gap: 10px; }
.follow li { display: flex; gap: 12px; align-items: center; padding: 10px 14px; border: 1px solid var(--line); border-radius: 10px; font-size: 14px; font-weight: 400; color: var(--gray-300); }
.follow b { font-weight: 900; font-size: 12px; color: var(--signal); min-width: 30px; }
.follow .is-back { border-color: rgba(229, 72, 58, 0.5); background: var(--signal-soft); color: var(--white); }
.summary { display: flex; flex-direction: column; gap: 12px; padding: 18px; border-radius: 12px; background: var(--ink-950); border: 1px solid var(--line); font-size: 15px; font-weight: 400; }
.summary span { display: block; font-weight: 900; font-size: 10px; letter-spacing: 0.18em; text-transform: uppercase; color: var(--gray-500); }
.kanban { position: relative; display: grid; grid-template-columns: repeat(4, 1fr); gap: 10px; }
.kanban__col { display: flex; flex-direction: column; gap: 8px; min-height: 150px; padding: 12px; border-radius: 12px; background: var(--ink-950); border: 1px solid var(--line); }
.kanban__col span { font-weight: 900; font-size: 10px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--gray-500); margin-bottom: 4px; }
.kanban__col:last-of-type { border-color: rgba(229, 72, 58, 0.45); }
.k { display: block; height: 28px; border-radius: 8px; background: var(--ink-700); }
.kanban__card {
position: absolute;
top: 42px; left: 12px;
width: calc((100% - 30px) / 4 - 24px);
min-height: 28px;
padding: 6px 8px;
border-radius: 8px;
background: var(--grad);
color: var(--white);
font-size: 11px;
font-weight: 900;
line-height: 1.3;
box-shadow: 0 10px 30px rgba(229, 72, 58, 0.35);
}
@media (max-width: 520px) {
.kanban { grid-template-columns: repeat(2, 1fr); }
.kanban__card { display: none; }
.kanban__col { min-height: 90px; }
}
.programa { overflow: hidden; }
.programa__pin { padding: clamp(96px, 10vw, 140px) 0; }
.programa__track { display: flex; flex-direction: column; gap: 16px; padding: 0 var(--gutter); }
.panel { flex-shrink: 0; }
.panel--intro { padding-bottom: 32px; }
.panel--intro .h2 { font-size: clamp(42px, 5.4vw, 84px); }
.panel__lead { margin-top: 28px; max-width: 420px; color: var(--gray-300); font-size: 18px; }
.panel__hint { display: none; margin-top: 40px; font-weight: 900; font-size: 12px; letter-spacing: 0.18em; text-transform: uppercase; color: var(--signal); }
.phase {
position: relative;
display: flex;
flex-direction: column;
justify-content: space-between;
gap: 40px;
min-height: 460px;
padding: 36px;
border: 1px solid var(--line);
border-radius: 24px;
background: var(--ink-800);
overflow: hidden;
}
.phase__n { font-weight: 900; font-size: clamp(100px, 13vw, 190px); line-height: 0.8; letter-spacing: -0.04em; color: rgba(255, 255, 255, 0.06); }
.phase__tag { font-weight: 900; font-size: 12px; letter-spacing: 0.18em; text-transform: uppercase; color: var(--signal); margin-bottom: 12px; }
.phase h3 { font-weight: 900; font-size: clamp(36px, 3.8vw, 54px); letter-spacing: -0.01em; line-height: 1; text-transform: uppercase; color: var(--gray); }
.phase__goal { margin-top: 14px; font-size: 18px; color: var(--white); font-weight: 400; }
.phase ul { display: grid; gap: 10px; margin-top: 28px; }
.phase li { display: flex; gap: 10px; color: var(--gray-300); font-size: 16px; }
.phase li::before { content: "→"; color: var(--signal); font-weight: 900; }
.phase--hot { background: var(--grad); border-color: transparent; }
.phase--hot .phase__n { color: rgba(255, 255, 255, 0.16); }
.phase--hot h3, .phase--hot .phase__tag, .phase--hot li::before { color: var(--white); }
.phase--hot li { color: rgba(255, 255, 255, 0.9); }
@media (min-width: 1024px) {
.programa__pin { height: 100vh; display: flex; align-items: center; padding: 0; }
.programa__track { flex-direction: row; align-items: stretch; gap: 24px; will-change: transform; }
.panel--intro { width: 38vw; display: flex; flex-direction: column; justify-content: center; padding: 0 40px 0 0; }
.panel__hint { display: block; }
.phase { width: 34vw; min-height: 70vh; }
}
.resultados { padding: clamp(100px, 12vw, 180px) 0; border-top: 1px solid var(--line); }
.stats { display: grid; grid-template-columns: repeat(2, 1fr); border-top: 1px solid var(--line); border-left: 1px solid var(--line); }
@media (min-width: 1000px) { .stats { grid-template-columns: repeat(4, 1fr); } }
.stat { display: flex; flex-direction: column; gap: 12px; padding: clamp(22px, 3vw, 40px); border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); transition: background-color 0.4s; }
.stat:hover { background: var(--ink-800); }
.stat__num { font-weight: 900; font-size: clamp(32px, 4.6vw, 68px); letter-spacing: -0.02em; line-height: 1; white-space: nowrap; color: var(--gray); }
.stat:first-child .stat__num { color: var(--signal); }
.stat__label { color: var(--gray-300); font-size: 15px; }
.proof__title { font-weight: 900; font-size: 12px; letter-spacing: 0.2em; text-transform: uppercase; color: var(--gray); margin-bottom: 24px; }
.partners {
position: relative;
display: grid;
gap: 40px;
align-items: center;
margin-top: 72px;
padding: clamp(28px, 4.5vw, 64px);
border: 1px solid var(--line);
border-radius: 28px;
background:
radial-gradient(ellipse at 80% 50%, rgba(229, 72, 58, 0.18), transparent 55%),
radial-gradient(ellipse at 0% 0%, rgba(229, 72, 58, 0.1), transparent 45%),
linear-gradient(135deg, #151515, #0b0b0b);
overflow: hidden;
isolation: isolate;
}
@media (min-width: 1000px) { .partners { grid-template-columns: 1fr 1fr; gap: 24px; } }
.partners__halftone {
position: absolute;
inset: -10%;
z-index: -1;
background-image: radial-gradient(circle, rgba(229, 72, 58, 0.55) 1.3px, transparent 1.6px);
background-size: 14px 14px;
-webkit-mask-image: radial-gradient(ellipse 55% 60% at 78% 55%, #000 0%, transparent 70%);
mask-image: radial-gradient(ellipse 55% 60% at 78% 55%, #000 0%, transparent 70%);
opacity: 0.35;
animation: halftone 18s linear infinite;
}
@keyframes halftone { to { background-position: 140px 70px; } }
.partners__text { position: relative; z-index: 1; }
.partners__big {
font-weight: 900;
font-size: clamp(56px, 8vw, 120px);
line-height: 0.95;
letter-spacing: -0.03em;
color: var(--white);
}
.partners__plus { color: var(--signal); margin-right: 0.02em; }
.partners__desc { margin-top: 20px; max-width: 520px; font-size: clamp(18px, 1.7vw, 23px); color: var(--gray-300); line-height: 1.35; }
.partners__label { margin: 36px 0 14px; font-style: italic; font-weight: 300; color: var(--gray); }
.partners__card {
display: grid;
grid-template-columns: repeat(3, 1fr);
gap: 4px 12px;
padding: 16px;
border: 1px solid rgba(255, 255, 255, 0.14);
border-radius: 20px;
background: rgba(255, 255, 255, 0.04);
-webkit-backdrop-filter: blur(12px);
backdrop-filter: blur(12px);
box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.08);
}
.partners__card img {
width: 100%;
aspect-ratio: 1;
object-fit: contain;
opacity: 0.9;
transition: transform 0.5s var(--ease), opacity 0.4s;
}
.partners__card img:hover { opacity: 1; transform: scale(1.08); }
.partners__map { position: relative; z-index: 1; perspective: 1200px; }
.map3d {
position: relative;
width: 100%;
max-width: 620px;
margin: 0 auto;
aspect-ratio: 1;
transform: rotateX(22deg) rotateY(-14deg) rotateZ(-3deg);
transform-style: preserve-3d;
will-change: transform;
}
.map-canvas { position: absolute; inset: 0; width: 100%; height: 100%; }
.map__label {
position: absolute;
left: 4%;
bottom: 2%;
display: inline-flex;
align-items: center;
gap: 8px;
padding: 8px 14px;
border: 1px solid rgba(229, 72, 58, 0.5);
border-radius: 10px;
background: rgba(12, 12, 12, 0.7);
-webkit-backdrop-filter: blur(8px);
backdrop-filter: blur(8px);
font-weight: 700;
font-size: 12px;
letter-spacing: 0.08em;
text-transform: uppercase;
white-space: nowrap;
}
.map__label i { width: 8px; height: 8px; border-radius: 50%; background: var(--signal); animation: ping 2s infinite; }
.proof { margin-top: 64px; padding: clamp(24px, 3vw, 40px); border: 1px solid var(--line); border-radius: var(--radius); background: var(--ink-800); }
.proof__steps { display: grid; gap: 20px; counter-reset: p; }
@media (min-width: 800px) { .proof__steps { grid-template-columns: repeat(4, 1fr); gap: 32px; } }
.proof__steps li { color: var(--gray-300); font-size: 15px; }
.proof__steps span { display: block; font-weight: 900; font-size: 20px; text-transform: uppercase; color: var(--white); margin-bottom: 6px; }
.proof__steps span::before { counter-increment: p; content: "0" counter(p) "  "; font-size: 12px; color: var(--signal); }
.lider { padding: clamp(100px, 12vw, 180px) 0; background: var(--ink-950); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.lider__grid { display: grid; gap: 56px; align-items: center; }
@media (min-width: 960px) { .lider__grid { grid-template-columns: 1fr 1fr; gap: 72px; } }
.lider__photo {
position: relative;
aspect-ratio: 4 / 5;
border-radius: 24px;
overflow: hidden;
background: radial-gradient(circle at 30% 20%, rgba(229, 72, 58, 0.35), transparent 60%), linear-gradient(160deg, var(--ink-700), var(--ink-950));
border: 1px solid var(--line);
}
.lider__photo img { position: absolute; inset: 0; width: 100%; height: 115%; object-fit: cover; z-index: 1; will-change: transform; }
.lider__photo figcaption {
position: absolute;
left: 16px; bottom: 16px;
z-index: 2;
padding: 10px 16px;
border-radius: 10px;
background: rgba(12, 12, 12, 0.65);
-webkit-backdrop-filter: blur(10px);
backdrop-filter: blur(10px);
font-size: 14px;
color: var(--gray-300);
}
.lider__quote { font-weight: 300; font-size: clamp(28px, 3.6vw, 52px); line-height: 1.12; letter-spacing: -0.02em; }
.lider__quote .w { opacity: 0.15; }
.lider__bio { margin-top: 32px; max-width: 520px; color: var(--gray-300); font-size: 18px; }
.lider__links { display: flex; flex-wrap: wrap; gap: 24px; margin-top: 28px; font-weight: 900; color: var(--signal); }
.bastidores { padding: clamp(100px, 12vw, 180px) 0 clamp(60px, 8vw, 120px); overflow: hidden; }
.gallery { display: grid; grid-template-columns: repeat(2, 1fr); gap: 12px; padding: 0 var(--gutter); max-width: 1600px; margin: 0 auto; }
@media (min-width: 900px) { .gallery { grid-template-columns: repeat(4, 1fr); gap: 16px; } }
.gallery__col { display: flex; flex-direction: column; gap: 12px; will-change: transform; }
@media (min-width: 900px) { .gallery__col { gap: 16px; } .gallery__col:nth-child(odd) { margin-top: 80px; } }
.gallery img { width: 100%; aspect-ratio: 3 / 4.2; object-fit: cover; border-radius: 16px; filter: saturate(0.85); transition: filter 0.5s; }
.gallery img:hover { filter: saturate(1.1); }
.passos { padding: clamp(100px, 12vw, 180px) 0; border-top: 1px solid var(--line); }
.faq { padding: clamp(100px, 12vw, 180px) 0; border-top: 1px solid var(--line); }
.faq__grid { display: grid; gap: 48px; }
@media (min-width: 960px) { .faq__grid { grid-template-columns: 0.8fr 1.2fr; gap: 96px; } }
.faq__list { border-top: 1px solid var(--line); }
.qa { border-bottom: 1px solid var(--line); }
.qa summary {
display: flex;
justify-content: space-between;
align-items: center;
gap: 24px;
padding: 26px 0;
list-style: none;
cursor: pointer;
font-weight: 700;
font-size: clamp(19px, 1.9vw, 24px);
line-height: 1.25;
transition: color 0.3s;
}
.qa summary::-webkit-details-marker { display: none; }
.qa summary:hover { color: var(--signal); }
.qa summary i {
position: relative;
flex-shrink: 0;
width: 36px; height: 36px;
border: 1px solid var(--line-strong);
border-radius: 10px;
transition: transform 0.5s var(--ease), background-color 0.3s, border-color 0.3s;
}
.qa summary i::before,
.qa summary i::after {
content: "";
position: absolute;
top: 50%; left: 50%;
width: 12px; height: 1.5px;
margin: -0.75px 0 0 -6px;
background: currentColor;
}
.qa summary i::after { transform: rotate(90deg); }
.qa[open] summary i { transform: rotate(45deg); background: var(--signal); border-color: var(--signal); color: var(--white); }
.qa__a { overflow: hidden; }
.qa__a p { padding: 0 48px 28px 0; color: var(--gray-300); font-size: 17px; }
.cta { padding: clamp(100px, 12vw, 180px) 0 0; overflow: hidden; border-top: 1px solid var(--line); }
.cta__glow {
position: absolute;
left: 50%; bottom: -30%;
width: 1200px; height: 800px;
transform: translateX(-50%);
background: radial-gradient(ellipse at center, rgba(229, 72, 58, 0.25), transparent 60%);
pointer-events: none;
}
.cta__grid { position: relative; z-index: 1; display: grid; gap: 56px; }
@media (min-width: 1024px) { .cta__grid { grid-template-columns: 1fr 1fr; gap: 80px; align-items: start; } }
.cta__title { font-size: clamp(48px, 7vw, 112px); }
.cta__sub { margin-top: 28px; max-width: 460px; color: var(--gray-300); font-size: 19px; }
.cta__checks { display: grid; gap: 10px; margin-top: 32px; font-weight: 400; }
.cta__checks li { display: flex; gap: 12px; align-items: center; }
.cta__checks li::before {
content: "";
width: 20px; height: 20px;
border-radius: 6px;
background: var(--signal) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23fff' stroke-width='3.5'%3E%3Cpath d='M5 12l5 5L20 7'/%3E%3C/svg%3E") center / 12px no-repeat;
flex-shrink: 0;
}
.form {
position: relative;
padding: clamp(24px, 3vw, 40px);
border: 1px solid var(--line-strong);
border-radius: 24px;
background: rgba(24, 24, 24, 0.82);
-webkit-backdrop-filter: blur(20px);
backdrop-filter: blur(20px);
box-shadow: 0 40px 120px rgba(0, 0, 0, 0.5);
}
.form__bar { height: 4px; border-radius: 4px; background: var(--line); overflow: hidden; }
.form__bar span { display: block; height: 100%; width: 25%; background: var(--grad); border-radius: 4px; transition: width 0.6s var(--ease); }
.form__count { margin: 14px 0 24px; font-weight: 700; font-size: 12px; letter-spacing: 0.16em; color: var(--gray-500); }
.form__count b { color: var(--white); font-weight: 900; }
.fstep { display: none; border: 0; margin: 0; padding: 0; min-width: 0; }
.fstep.is-active { display: block; }
.fstep legend { padding: 0; margin-bottom: 24px; font-weight: 900; font-size: clamp(22px, 2.2vw, 30px); line-height: 1.15; text-transform: uppercase; color: var(--gray); }
.chips { display: flex; flex-wrap: wrap; gap: 10px; }
.chip { position: relative; }
.chip input { position: absolute; opacity: 0; pointer-events: none; }
.chip span {
display: inline-flex;
align-items: center;
min-height: 48px;
padding: 10px 20px;
border: 1px solid var(--line-strong);
border-radius: 12px;
font-weight: 400;
font-size: 15px;
color: var(--gray-300);
cursor: pointer;
transition: all 0.3s var(--ease);
}
.chip span:hover { border-color: var(--gray); color: var(--white); }
.chip input:checked + span { background: var(--signal); border-color: var(--signal); color: var(--white); font-weight: 700; }
.chip input:focus-visible + span { outline: 2px solid var(--signal); outline-offset: 3px; }
.fields { display: grid; gap: 14px; }
.field { display: grid; gap: 8px; }
.field span { font-size: 13px; font-weight: 400; color: var(--gray-300); }
.field input {
width: 100%;
height: 56px;
padding: 0 18px;
border: 1px solid var(--line-strong);
border-radius: 12px;
background: var(--ink-950);
color: var(--white);
font: inherit;
font-weight: 400;
font-size: 16px;
transition: border-color 0.3s, box-shadow 0.3s;
}
.field input::placeholder { color: var(--gray-700); }
.field input:focus { outline: none; border-color: var(--signal); box-shadow: 0 0 0 4px var(--signal-soft); }
.field input.is-invalid { border-color: #ff6b5e; }
.form__error { min-height: 22px; margin-top: 14px; font-size: 14px; font-weight: 400; color: #ff8a7e; }
.form__nav { display: flex; justify-content: space-between; align-items: center; gap: 12px; margin-top: 8px; }
.form__back { visibility: hidden; }
.form__back.is-visible { visibility: visible; }
.form__legal { margin-top: 20px; font-size: 12px; color: var(--gray-700); }
.form.is-sent .fstep, .form.is-sent .form__nav, .form.is-sent .form__count { display: none; }
.form__done h3 { font-weight: 900; font-size: 32px; text-transform: uppercase; color: var(--gray); margin: 8px 0 12px; }
.form__done p { color: var(--gray-300); }
.form__done a { display: inline-flex; margin-top: 24px; }
.cta__marquee { position: relative; z-index: 1; margin-top: clamp(80px, 10vw, 140px); overflow: hidden; border-top: 1px solid var(--line); padding: 20px 0; }
.cta__marquee-track { display: flex; width: max-content; animation: marquee2 30s linear infinite; }
.cta__marquee-track span {
font-weight: 900;
font-size: clamp(64px, 12vw, 180px);
letter-spacing: -0.02em;
line-height: 1;
text-transform: uppercase;
white-space: nowrap;
color: rgba(170, 168, 159, 0.12);
}
.cta__marquee-track em { font-style: normal; color: rgba(229, 72, 58, 0.5); }
.cta__marquee-track i { font-style: normal; color: var(--signal); }
@keyframes marquee2 { to { transform: translateX(-50%); } }
.footer { padding: 80px 0 32px; border-top: 1px solid var(--line); background: var(--ink-950); }
.footer__grid { display: grid; gap: 40px; font-size: 15px; color: var(--gray-300); }
.footer__grid > div { display: flex; flex-direction: column; gap: 10px; }
.footer__brand p { max-width: 420px; margin-top: 16px; }
.footer__h { font-weight: 900; font-size: 11px; letter-spacing: 0.2em; text-transform: uppercase; color: var(--gray-500); margin-bottom: 6px; }
.footer .link-u { color: var(--white); font-weight: 400; }
@media (min-width: 900px) { .footer__grid { grid-template-columns: 2fr 1fr 1fr; } }
.footer__bottom {
display: flex;
flex-wrap: wrap;
justify-content: space-between;
gap: 12px;
margin-top: 64px;
padding-top: 24px;
border-top: 1px solid var(--line);
font-size: 12px;
font-weight: 700;
letter-spacing: 0.14em;
text-transform: uppercase;
color: var(--gray-700);
}
.wa-float {
position: fixed;
right: 16px; bottom: 16px;
z-index: 90;
width: 56px; height: 56px;
display: grid;
place-items: center;
border-radius: 50%;
background: #25d366;
color: #fff;
box-shadow: 0 12px 30px rgba(37, 211, 102, 0.35);
transform: scale(0);
transition: transform 0.5s var(--ease);
}
.wa-float.is-visible { transform: scale(1); }
.wa-float:hover { transform: scale(1.08); }
.wa-float svg { width: 28px; height: 28px; }
@media (min-width: 768px) { .wa-float { right: 24px; bottom: 24px; } }
.js .reveal-up { opacity: 0; transform: translateY(24px); }
@media (prefers-reduced-motion: reduce) {
*, *::before, *::after { animation-duration: 0.001ms !important; animation-iteration-count: 1 !important; transition-duration: 0.001ms !important; }
.grain { display: none; }
.js .reveal-up { opacity: 1; transform: none; }
.dor__text .w, .lider__quote .w { opacity: 1; }
.hero__video { display: none; }
}
.h2--question { font-size: clamp(38px, 5.4vw, 84px); }
.h2--question .h2__lead { font-size: 0.46em; max-width: 22em; }
.lider__photo { aspect-ratio: 4 / 3.2; }
.lider__title {
font-weight: 900;
font-size: clamp(34px, 4.2vw, 60px);
line-height: 1.02;
letter-spacing: -0.015em;
text-transform: uppercase;
color: var(--gray);
}
.lider__title em { font-style: normal; color: var(--signal); }
.lider__text .lider__bio { margin-top: 24px; font-size: clamp(17px, 1.5vw, 20px); color: var(--gray-300); }
.lider__rule { margin: 32px 0; border: 0; height: 1px; background: linear-gradient(90deg, var(--line-strong), transparent); }
.lider__note { max-width: 560px; font-size: 16px; color: var(--gray-500); }
.lider__note strong { color: var(--white); }
.facts { display: grid; gap: 16px; margin-top: clamp(48px, 6vw, 80px); }
@media (min-width: 760px) { .facts { grid-template-columns: repeat(3, 1fr); } }
.fact {
display: flex;
flex-direction: column;
align-items: center;
gap: 10px;
padding: 32px 24px;
border: 1px solid var(--line);
border-radius: var(--radius);
background: linear-gradient(180deg, var(--ink-800), var(--ink-900));
text-align: center;
transition: border-color 0.4s, transform 0.5s var(--ease);
}
.fact:hover { border-color: rgba(229, 72, 58, 0.5); transform: translateY(-4px); }
.fact svg { width: 34px; height: 34px; fill: none; stroke: var(--signal); stroke-width: 1.6; stroke-linecap: round; stroke-linejoin: round; }
.fact__num { font-weight: 900; font-size: clamp(42px, 5vw, 64px); line-height: 1; letter-spacing: -0.02em; color: var(--white); }
.fact__label { font-size: 16px; color: var(--gray-300); }
.quiz { display: grid; gap: 40px; align-items: center; }
@media (min-width: 1000px) { .quiz { grid-template-columns: 0.9fr 1.1fr; gap: 72px; } }
.quiz__head .h2 { font-size: clamp(40px, 5.4vw, 84px); }
.quiz__lead { margin-top: 24px; max-width: 420px; color: var(--gray-300); }
.quiz__box { padding: clamp(20px, 2.6vw, 32px); border: 1px solid var(--line-strong); border-radius: 24px; background: var(--ink-800); }
.quiz__list { display: grid; gap: 10px; }
.q {
display: flex;
flex-wrap: wrap;
align-items: center;
justify-content: space-between;
gap: 12px 16px;
padding: 16px 18px;
border: 1px solid var(--line);
border-radius: 14px;
background: var(--ink-900);
font-weight: 400;
font-size: 16px;
transition: border-color 0.3s;
}
.q.is-yes { border-color: rgba(170, 168, 159, 0.4); }
.q.is-no { border-color: rgba(229, 72, 58, 0.55); }
.q__opts { display: flex; gap: 6px; }
.q__opts button {
min-width: 64px;
height: 38px;
padding: 0 14px;
border: 1px solid var(--line-strong);
border-radius: 10px;
font-weight: 700;
font-size: 13px;
letter-spacing: 0.06em;
text-transform: uppercase;
color: var(--gray-300);
transition: all 0.3s var(--ease);
}
.q__opts button:hover { border-color: var(--gray); color: var(--white); }
.q__opts button.is-on[data-v="1"] { background: var(--gray); border-color: var(--gray); color: var(--ink-950); }
.q__opts button.is-on[data-v="0"] { background: var(--signal); border-color: var(--signal); color: var(--white); }
.quiz__result { margin-top: 20px; }
.quiz__meter { height: 6px; border-radius: 6px; background: var(--line); overflow: hidden; }
.quiz__meter span { display: block; height: 100%; width: 0; background: var(--grad); border-radius: 6px; transition: width 0.7s var(--ease); }
.quiz__msg { margin: 14px 0 18px; min-height: 52px; font-size: 16px; color: var(--gray-300); }
.quiz__msg strong { color: var(--white); }
.has-bg { position: relative; isolation: isolate; }
.sec-bg {
position: absolute;
inset: -8% 0;
z-index: -1;
background-size: cover;
background-position: center;
opacity: 0.17;
filter: grayscale(0.35) contrast(1.08);
pointer-events: none;
-webkit-mask-image: linear-gradient(180deg, transparent 0%, #000 20%, #000 80%, transparent 100%);
mask-image: linear-gradient(180deg, transparent 0%, #000 20%, #000 80%, transparent 100%);
will-change: transform;
}
.sec-bg::after {
content: "";
position: absolute;
inset: 0;
background: radial-gradient(ellipse at 15% 20%, rgba(229, 72, 58, 0.35), transparent 55%);
mix-blend-mode: color;
}
.funil__pin { position: relative; }
.phase__bg {
position: absolute;
inset: 0;
background-size: cover;
background-position: center;
opacity: 0.2;
filter: grayscale(0.4);
transition: opacity 0.6s var(--ease), transform 1.2s var(--ease);
-webkit-mask-image: linear-gradient(0deg, transparent 0%, #000 70%);
mask-image: linear-gradient(0deg, transparent 0%, #000 70%);
}
.phase:hover .phase__bg { opacity: 0.32; transform: scale(1.05); }
.phase--hot .phase__bg { opacity: 0.28; mix-blend-mode: luminosity; }
.phase > *:not(.phase__bg) { position: relative; z-index: 1; }
.sec-cta { display: flex; flex-wrap: wrap; gap: 12px; margin-top: clamp(40px, 5vw, 64px); }
.leads { padding: clamp(100px, 12vw, 170px) 0; border-top: 1px solid var(--line); }
.leads__grid { display: grid; gap: 40px; align-items: center; }
@media (min-width: 1000px) { .leads__grid { grid-template-columns: 1fr 1fr; gap: 72px; } }
.leads__pains { display: grid; gap: 14px; }
.leads__pains li {
display: flex;
align-items: center;
gap: 16px;
padding: 20px 22px;
border: 1px solid var(--line);
border-radius: 16px;
background: rgba(24, 24, 24, 0.7);
-webkit-backdrop-filter: blur(6px);
backdrop-filter: blur(6px);
font-weight: 400;
font-size: clamp(17px, 1.5vw, 20px);
}
.leads__pains i {
flex-shrink: 0;
display: grid;
place-items: center;
width: 34px; height: 34px;
border-radius: 10px;
background: var(--signal-soft);
color: var(--signal);
font-style: normal;
font-weight: 900;
}
.inbox { border: 1px solid var(--line-strong); border-radius: 22px; background: rgba(18, 18, 18, 0.85); -webkit-backdrop-filter: blur(10px); backdrop-filter: blur(10px); overflow: hidden; box-shadow: 0 40px 100px rgba(0, 0, 0, 0.45); }
.inbox__head { display: flex; justify-content: space-between; align-items: center; padding: 16px 20px; border-bottom: 1px solid var(--line); font-weight: 900; font-size: 12px; letter-spacing: 0.16em; text-transform: uppercase; color: var(--gray); }
.inbox__count { letter-spacing: 0.06em; color: var(--gray-300); }
.inbox__count b { color: var(--signal); font-size: 16px; }
.inbox__list { display: grid; }
.lead { display: grid; grid-template-columns: auto 1fr auto; align-items: center; gap: 14px; padding: 14px 20px; border-bottom: 1px solid var(--line); transition: opacity 0.6s var(--ease), background-color 0.6s var(--ease); }
.lead__av { display: grid; place-items: center; width: 40px; height: 40px; border-radius: 50%; background: var(--ink-700); font-weight: 900; font-size: 13px; color: var(--gray-300); }
.lead__info { display: grid; line-height: 1.3; min-width: 0; }
.lead__info b { font-weight: 700; font-size: 15px; }
.lead__info small { font-size: 13px; color: var(--gray-500); white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.lead__tag { padding: 6px 10px; border-radius: 8px; border: 1px solid var(--line); font-weight: 700; font-size: 11px; letter-spacing: 0.06em; text-transform: uppercase; color: var(--gray-500); opacity: 0; transform: translateX(8px); transition: all 0.5s var(--ease); white-space: nowrap; }
.lead.is-out { opacity: 0.35; }
.lead.is-out .lead__info b { text-decoration: line-through; text-decoration-color: var(--signal); }
.lead.is-out .lead__tag, .lead.is-in .lead__tag { opacity: 1; transform: none; }
.lead.is-in { background: linear-gradient(90deg, rgba(229, 72, 58, 0.16), transparent); }
.lead.is-in .lead__av { background: var(--signal); color: var(--white); }
.lead.is-in .lead__tag { background: var(--signal); border-color: var(--signal); color: var(--white); }
.inbox__foot { padding: 14px 20px; font-size: 14px; color: var(--gray-300); }
.leads__fix { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 24px; margin-top: clamp(40px, 5vw, 64px); padding: clamp(22px, 3vw, 32px); border: 1px solid rgba(229, 72, 58, 0.35); border-radius: 20px; background: linear-gradient(90deg, rgba(229, 72, 58, 0.1), rgba(24, 24, 24, 0.6)); }
.leads__fix p { max-width: 640px; color: var(--gray-300); font-size: 18px; }
.exit { position: fixed; inset: 0; z-index: 1001; display: grid; place-items: center; padding: 16px; }
.exit[hidden] { display: none; }
.exit__backdrop { position: absolute; inset: 0; background: rgba(5, 5, 5, 0.75); -webkit-backdrop-filter: blur(8px); backdrop-filter: blur(8px); }
.exit__card {
position: relative;
width: min(560px, 100%);
padding: clamp(28px, 5vw, 44px);
border: 1px solid rgba(229, 72, 58, 0.45);
border-radius: 26px;
background: var(--ink-900);
overflow: hidden;
box-shadow: 0 50px 120px rgba(0, 0, 0, 0.6), 0 0 80px rgba(229, 72, 58, 0.15);
}
.exit__bg { position: absolute; inset: 0; background-size: cover; background-position: center; opacity: 0.18; -webkit-mask-image: linear-gradient(180deg, #000, transparent 75%); mask-image: linear-gradient(180deg, #000, transparent 75%); }
.exit__card > *:not(.exit__bg) { position: relative; }
.exit__close { position: absolute; top: 14px; right: 14px; width: 40px; height: 40px; border-radius: 12px; border: 1px solid var(--line-strong); font-size: 22px; line-height: 1; color: var(--gray-300); z-index: 2; }
.exit__close:hover { border-color: var(--signal); color: var(--white); }
.exit__logo { width: 34px; height: 41px; fill: var(--signal); margin-bottom: 18px; }
.exit .eyebrow { margin-bottom: 14px; }
.exit__title { font-weight: 900; font-size: clamp(26px, 4vw, 38px); line-height: 1.05; text-transform: uppercase; color: var(--gray); }
.exit__title em { font-style: normal; color: var(--signal); }
.exit__text { margin-top: 16px; color: var(--gray-300); }
.exit__ctas { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 26px; }
.exit__skip { margin-top: 16px; font-size: 14px; color: var(--gray-500); text-decoration: underline; text-underline-offset: 3px; }
.exit__skip:hover { color: var(--white); }
.mbar { display: none; }
@media (max-width: 767px) {
.mbar {
position: fixed;
left: 12px; right: 12px; bottom: 12px;
z-index: 95;
display: flex;
gap: 8px;
padding: 8px;
border: 1px solid var(--line-strong);
border-radius: 18px;
background: rgba(18, 18, 18, 0.85);
-webkit-backdrop-filter: blur(14px);
backdrop-filter: blur(14px);
transform: translateY(140%);
transition: transform 0.5s var(--ease);
}
.mbar.is-visible { transform: none; }
.mbar__cta { flex: 1; }
.mbar__wa { display: grid; place-items: center; width: 46px; border-radius: 12px; background: #25d366; color: #fff; }
.mbar__wa svg { width: 24px; height: 24px; }
.wa-float { display: none; }
.footer { padding-bottom: 96px; }
}
.sec-bg--photo {
inset: 0 0 auto 0;
height: min(115vh, 1050px);
opacity: 1;
filter: saturate(1.08) contrast(1.04);
background-position: center 45%;
-webkit-mask-image: linear-gradient(180deg, transparent 0%, #000 10%, #000 55%, transparent 100%);
mask-image: linear-gradient(180deg, transparent 0%, #000 10%, #000 55%, transparent 100%);
}
.sec-bg--photo::after {
mix-blend-mode: normal;
background:
linear-gradient(90deg, rgba(18, 18, 18, 0.94) 0%, rgba(18, 18, 18, 0.7) 45%, rgba(18, 18, 18, 0.35) 100%),
radial-gradient(ellipse at 0% 0%, rgba(229, 72, 58, 0.32), transparent 55%);
}
.sec-bg--cta {
inset: 0;
height: auto;
background-position: center 35%;
-webkit-mask-image: linear-gradient(180deg, transparent 0%, #000 14%, #000 72%, transparent 100%);
mask-image: linear-gradient(180deg, transparent 0%, #000 14%, #000 72%, transparent 100%);
}
.sec-bg--cta::after {
background:
linear-gradient(90deg, rgba(18, 18, 18, 0.55) 0%, rgba(18, 18, 18, 0.78) 55%, rgba(18, 18, 18, 0.9) 100%),
radial-gradient(ellipse at 20% 30%, rgba(229, 72, 58, 0.3), transparent 55%);
}
@media (max-width: 767px) {
.sec-bg--photo::after,
.sec-bg--cta::after { background: linear-gradient(180deg, rgba(18, 18, 18, 0.6), rgba(18, 18, 18, 0.85)); }
}
.hero__media { background-size: cover; background-position: center; }
.stage.is-active { border-color: var(--signal); background: linear-gradient(180deg, rgba(229, 72, 58, 0.16), rgba(229, 72, 58, 0.03)); }
.stage.is-active h3 { color: var(--white); }
.stage.is-active .stage__n { color: var(--signal); }
@media (max-width: 1023px) {
.stage { transition: border-color 0.4s var(--ease), background-color 0.4s var(--ease); }
.programa__track {
flex-direction: row;
overflow-x: auto;
scroll-snap-type: x mandatory;
-webkit-overflow-scrolling: touch;
scrollbar-width: none;
gap: 14px;
padding-bottom: 10px;
}
.programa__track::-webkit-scrollbar { display: none; }
.panel { width: 84vw; max-width: 440px; scroll-snap-align: start; }
.panel--intro { display: flex; flex-direction: column; justify-content: center; padding-bottom: 0; }
.panel__hint { display: block; margin-top: 24px; }
.phase { min-height: 440px; }
}
.hint-mob { display: none; }
@media (max-width: 1023px) { .hint-desk { display: none; } .hint-mob { display: inline; } }